This is a nice example, at least appearance wise, of a GMC New Design truck, the style of which is identical to the Chevrolet Advanced Design Truck.
The Advanced Design was introduced in 1947 and produced through 1955, although oddly you'll often see it claimed that it was produce through 53. Indeed, 1953 seems to be associated with them, as people will often simply refer to the series as a "53". We recently featured another example of it here:
The one we're showing now is located out in front of the College Bar in Douglas, Wyoming, and it advertises that establishment. It never moves, so I don't know if it's functional. It's likely a 6100 2 ton truck or a 4100 1 1/2 ton truck.
The series was enormously successful and many examples of them remain in use.
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