Saturday, June 21, 1923. Somewhere West of Laramie and somewhere near Hutchinson, Kansas.
Earlier this week, we noted this:
Thursday, June 21, 1923. Dawn of the advertising age. Somewhere West Of Laramie.
The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:
The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising. Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product. While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.
Anyway you look at it, it's still a great ad.
This, by the way, is the print date. The actual issue of the magazine would be a few days later.
On this date, the advertisement actually ran. I've always thought that it ran in the form set out above, but there were multiple versions, and it would appear that in actuality, the version below is the one that ran.
It's similiar.
But I like the one set out at the very top better.
