Technic Zetros

 

A variant of the Lego platform, as a Mercedes Zetros kit

GMC New Design flatbed truck.

This is a nice example, at least appearance wise, of a GMC New Design truck, the style of which is identical to the Chevrolet Advanced Design Truck.

The Advanced Design was introduced in 1947 and produced through 1955, although oddly you'll often see it claimed that it was produce through 53.  Indeed, 1953 seems to be associated with them, as people will often simply refer to the series as a "53".  We recently featured another example of it here:

Chevrolet Panel Truck

 Posted elsewhere some time ago, a beautifully restored Chevrolet panel truck.

Chevrolet Panel Truck

An exceptional example of a restored Chevrolet panel truck circa late 40s early 50s.

The one we're showing now is located out in front of the College Bar in Douglas, Wyoming, and it advertises that establishment.  It never moves, so I don't know if it's functional.  It's likely a 6100 2 ton truck or a 4100 1 1/2 ton truck.

The series was enormously successful and many examples of them remain in use.

Lex Anteinternet: Saturday, June 21, 1923. Somewhere West of Laramie...

Lex Anteinternet: Saturday, June 21, 1923. Somewhere West of Laramie...: 

Saturday, June 21, 1923. Somewhere West of Laramie and somewhere near Hutchinson, Kansas.

Earlier this week, we noted this:

Thursday, June 21, 1923. Dawn of the advertising age. Somewhere West Of Laramie.

The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:

Today In Wyoming's History: June 21: 1923   This advertisement first ran in the Saturday Evening Post:

The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising.  Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product.  While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.

Anyway you look at it, it's still a great ad.

This, by the way, is the print date.  The actual issue of the magazine would be a few days later.

On this date, the advertisement actually ran.  I've always thought that it ran in the form set out above, but there were multiple versions, and it would appear that in actuality, the version below is the one that ran.

It's similiar.

But I like the one set out at the very top better.

Lex Anteinternet: Thursday, June 21, 1923. Dawn of the advertising ...

Lex Anteinternet: Thursday, June 21, 1923. Dawn of the advertising ...: 

Thursday, June 21, 1923. Dawn of the advertising age. Somewhere West Of Laramie.

The modern advertising age dawned on this day in 1921 with an ad for the Jordan Playboy automobile:

Today In Wyoming's History: June 21: 1923   This advertisement first ran in the Saturday Evening Post:

The advertisement is the most famous car ad of all time, and the ad itself revolutionized advertising.  Based on the recollection of the Jordan Motor Car Company's founder in seeing a striking mounted girl outside of Laramie, while he was traveling by train, the advertisement is all image, revealing next to nothing about the actual product.  While the Jordan Motor Car Company did not survive the Great Depression, the revolution in advertising was permanent.

Anyway you look at it, it's still a great ad.

This, by the way, is the print date.  The actual issue of the magazine would be a few days later.

1930s? International

 

I saw this parked on the street the other day, with a for sale sign in the window.  I didn't stop, so I don't know the year for the truck.

International manufactured pickup trucks from 1907 to 1975.

The Story of a REAL Ranch Truck: 1991 W350

1965 Dodge TownWagon Cummins Power Wagon